Millennials in Their 30s: Embracing Humor and Nostalgia

Introduction

Turning 30 is often seen as a pivotal moment in one's life. It's a time when people are expected to have it all figured out, from career aspirations to personal relationships. But the reality is, our 30s are not something to be feared. In fact, this decade is when things start to get good. It's a time filled with important life changes, self-discovery, and of course, a healthy dose of humor. In this article, we delve into the world of Thirty AF, an Instagram account that perfectly captures the highs and lows of being in your 30s through relatable memes and funny content. Let's explore how humor and nostalgia play a significant role in the lives of millennials navigating their 30s.

The Birth of Thirty AF

The brainchild of two friends, Chloe Jankowitz and Peter West, Thirty AF began as a fun way to share jokes and memes with a wider group of friends. Both Chloe and Peter, who have backgrounds in marketing and media, realized the potential of their content and decided to put more focus into building their brand. Little did they know that this fun hobby would turn into a full-time job.

From Hobby to Full-Time Gig

As the world went through dramatic changes in 2020, Chloe and Peter saw an opportunity to further grow Thirty AF. With more people spending time at home and on their phones, the account's following skyrocketed, gaining over 1 million followers in a single year. Today, Thirty AF boasts an impressive 1.6 million followers, including notable names like Demi Lovato and Channing Tatum. What was once a side project has now become a thriving online community for 30-somethings.

Expanding Beyond Instagram

Thirty AF's success on Instagram led Chloe and Peter to explore other platforms as well. They ventured into TikTok, reaching a broader audience and expanding their reach. Additionally, they launched a spinoff account called Hungry AF, focusing on food-related content. The duo also runs an online shop and releases a yearly Nostalgia Box, filled with products from nostalgic brands and featuring references that resonate with their audience. They have even bigger plans for 2022, including a touring pop-up event and a TV game show, which they're keeping under wraps for now.

Managing Thirty AF

Over the years, Chloe and Peter have adjusted their approach to managing Thirty AF. While much of the content is submitted by creators, they also keep a close eye on meme trends and share roundups of the funniest memes and tweets related to trending topics. They actively engage with their community, reading and responding to messages, which often inspire new posts and features. Their daily feature called "Single Looking for Love" has even led to a few engagements. Supporting small businesses and promoting nostalgia are also key components of their content strategy.

The Power of Nostalgia

One recurring theme in Thirty AF's content is nostalgia, particularly for the 90s and early 2000s. Chloe and Peter recognize that these decades hold a special place in the hearts of millennials, providing comfort and connection during times of stress and uncertainty. The team behind Thirty AF aims to focus on the things that brought people together as kids, fostering a sense of unity and shared experiences. By connecting through nostalgia, Thirty AF creates a lighthearted and wholesome space for millennials to reminisce and bond.

Humor That Millennials Relate To

Thirty AF's content covers a wide range of themes, but its biggest hits are often self-deprecating humor and commentary on issues facing millennials. From the struggles of salaries and homeownership to anxiety and depression, Thirty AF finds a way to bring humor to these everyday challenges. The account also incorporates tongue-in-cheek "okay boomer" humor, reflecting the generational divide in a playful manner. By finding humor in these issues, Thirty AF offers a relatable escape for its audience.

Building a Community

What sets Thirty AF apart from other meme accounts is its dedication to building a community. Chloe and Peter actively support creators, comedians, and small businesses, helping to drive traffic to their pages and showcasing their work. They participate in online groups and engage with various nostalgia communities, ensuring a steady stream of fresh and relatable content. By fostering connections and showcasing the talents of others, Thirty AF has created a loyal and engaged community of 30-somethings.

Looking Ahead

As Thirty AF continues to grow, Chloe and Peter plan to keep sharing the content that resonates with their audience. They recognize the importance of laughter and connection, especially in a world that often feels divided. By focusing on nostalgia and relatable humor, Thirty AF brings people together through shared experiences and fond memories. Whether it's through memes, tweets, or original content, Thirty AF is here to stay and continue making millennials laugh.

Conclusion

Millennials in their 30s have found a haven in Thirty AF, an Instagram account that celebrates the highs and lows of this transformative decade. Through relatable humor and nostalgic content, Chloe and Peter have built a thriving community of 30-somethings who embrace the challenges and joys of adulthood. With their unique blend of creativity, marketing expertise, and a keen understanding of millennial culture, Thirty AF has become a pillar of humor and connection for those navigating the often tumultuous waters of their 30s. So, if you're in your 30s and in need of a good laugh, Thirty AF is just a click away.

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